Posts Tagged ‘Makeover’

Copywriting Makeover: Facts vs. Fantasy (Part 2 of 2)

Article by Karon Thackston

by Karon Thackston (c) 2006, All Rights Reserved

In Part 1 of this article series (found here: http://www.marketingwords.com/articles/articles_copymakeover_facts1.html) we discovered the challenge faced by the copy of Julie’s Jewels Moissanite page. The original copy (found here:http://www.copywritingcourse.com/juliesjewels-moissanite-original.pdf) was too factual for visitors to relate to effectively. I outlined the problems and the proposed solutions. Let’s continue as I show you the rewrite and the results.

The Rewrite

Building excitement about Moissanite jewelry was a primary goal during the rewrite. These stones needed to be positioned above other manmade gems such as cubic zirconia. Their special qualities had to be brought to light while also evoking emotions that are associated with buying something rare, exclusive and truly exceptional.

I chose words and phrases including “spoiled for anything else,” “alluring” and “wonder.”

However, affordability also needed to be conveyed — but without discounting the perceived and actual value of the stone. To accomplish this, I included mentions of how affordable Moissanite stones are along with verbiage describing the clarity, quality and excellence of these jewels.

You can view the revised copy (PDF) here: http://www.copywritingcourse.com/juliesjewels-moissanite-rewrite.pdf.

In addition, Julie’s Jewels faces some stiff competition from national retailers and other sites that carry Moissanite. There was really only one main phrase the page needed to be optimized for. The challenge with that, however, was using the term enough to make an impact with the engines, but not so much as to sound odd because of too much repetition.

The Headline

A huge change took place with the headline. The original headline was created with no appeal to the site visitor. Likely used strictly for navigation and search engine optimization (SEO) purposes, it merely listed the name of the page. The use of the simple term “Moissanite Jewelry” was replaced with a headline that clearly stated the primary benefit of this product:

“Moissanite Jewelry Offers Affordable Luxury”

The Opening Paragraph

The original copy used an opening paragraph that skipped from one topic to another. Beginning with information about Moissanite being created from minerals in a lab then jumping to the fact that this type of jewelry was available at wholesale prices, it needed some help in capturing and retaining the attention of the visitor.

In an effort to create a visual image for the site visitor, the new copy begins with:

“Once you experience the wonder of Moissanite jewelry, you’ll be spoiled for anything else. This alluring stone has the brilliance and sparkle of a diamond, yet it is affordable on practically any budget. Moissanite is the hardest and most dazzling stone, second only to a diamond.”

Because this is a category page on Julie’s ecommerce site, photographs of Moissanite jewels in different settings are shown along with links to the associated pages. The original copy stopped there. With the new copy, I added brief descriptions underneath each image. This accomplished two things.

1) It allowed me to entice the visitor to click through to the page using both words and visuals.

2) It gave us additional opportunities to use Julie’s keyphrase without sounding overpowering.

The Results

What was the outcome of this makeover? I’ll let Julie tell you herself.

“I was on the 2nd and 3rd page of SERPs for this category. Now, I’m on page #1! The Moissanite page is now the 3rd highest entry page for the site. This page is the parent category for six sub-categories. Those sub-categories have seen nice jumps in traffic as opposed to a year ago (prior to copy rewrite). This not only helps the main category but sub-categories as well. I’m also getting double the contacts about Moissanite as a result of increased visitors on the Moissanite jewelry page.”

Before you start listing facts and figures in your copy, take a little time to research how consumers buy that particular product. Because people don’t react the same ways to every product or service, jumping to conclusions about how they buy can be a dangerous practice that’s best avoided.

About the Author

Copy not getting results? Learn to write SEO and online copywriting that impresses the engines and your visitors with Karon’s Copywriting Course at http://www.copywritingcourse.com.

Celebrity Makeover For Anyone

Article by Joe Light

Have you ever looked in model’s pictures in a magazine and thought “They only look so perfect because they are not real – their photos are digitally enhanced. A professional photographer can make me look like that!”.

Well, now you don’t need a professional photographer to look that great. With this software you can make any of your photos look great – you can remove unwanted skin blemishes, spots, wrinkles and even reshape your face to make look it more beautiful. See for your self how models are made to look so perfect!

Portrait Professional lets anyone look great in a photo! In very little time, and needing absolutely no artistic skill, Portrait Professional lets you enhance people in photos.

With Portrait Professional, you can:

Remove skin blemishesRemove spotsRemove wrinklesAdjust unflattering lightingAnd even re-sculpt the face to make it more beautiful!

Portrait Professional is a sophisticated computer program that has been trained in male and female beauty. The software has been shown hundreds of examples of beautiful human faces, and using sophisticated statistical techniques, it has learnt how to subtly enhance photographs to make them more beautiful.

What does this mean for you? It means that you can give your photographs an automatic “celebrity makeover” correcting the lighting and makeup, removing blemishes and generally making your subject look as good as possible.

Portrait Professional requires no artistic skill. All you have to do is identify some points on the photo – such as the corners of the eyes, and the edges of the lips – and the software then calculates how to make your subject look their absolute best.

The software has been trained in all aspects of beauty. It allows you to choose how much to enhance the lighting, the skin texture and even how many wrinkles to remove. It even allows you subtly re-sculpt the face to make your subject look as good as possible.

Portrait Professional enhances people in the same way that good lighting and perfect makeup is used to make someone look more attractive. The software lets anyone look as good as a celebrity in a magazine.

Most people are blown away when they see what Portrait Professional can do. Try it yourself and be amazed!

About the Author

Joe Light offers the lowest prices on best shareware software.

A Fresh Seem With a Brick Fireplace Makeover

Article by kilian

Like everything else in your home, a brick fireplace wants to become taken care of. Given that it is normally the focal point of one’s area, when it gets grimy or dirty it is most likely to become very noticeable. So it is significant to maintain your hearth searching crisp and cleanse so your area will constantly search its very best. You possibly can clear your fireplace, and if you’ve an old brick facade on your hearth, you may would like to update its look as well.

Assess the Firebox

If your fireplace has been properly taken care of, as well as the bricks are just a little grimy, then you can give it a very good cleaning prior to you decide what else you might want to do with it. To clear your fire place, begin by giving it a very good sweeping. Get rid of all of the ashes, and you then give the firebox a superior scrubbing. Even following all of the elbow grease you could possibly not be able to have all with the black soot marks off of the firebox walls. If this is the case, you might aspire to merely paint the firebox a uniform black with heat resistant black paint that’s developed just for this purpose. By producing the entire community the same color, even nevertheless it can be black, it looks planned, not grimy.

Assess the Face

Following cleaning the within from the fireplace, you are able to turn your interest towards the outside of the hearth. Get your vacuum cleaner out and begin by providing the entire location a beneficial vacuuming. Use a soft sweeper brush to thoroughly clean out all of the little nooks and crannies within the brick fa’ade, after which consider a essential seem at it. If it even now looks a little bit grimy then you might need to give all of the brick and grout a good scrubbing with a solution created of 1 cup of plain apple cider vinegar as well as a a single half gallon of warm water. Use a stiff scrub brush to scrub the community. You prefer to function in an individual, little spot at a time. Give the option just a few minutes to work for the region subsequent to scrubbing, after which use a towel to sop up any remaining moisture. If your brick looks thoroughly clean, then move on to the future location, nevertheless if its still a bit grimy, then you may would like to retreat the area together with your vinegar mixture. When the surface area is particularly grimy, you could possibly have to repeat the process quite a few times. As your vinegar h2o becomes discolored, make a fresh batch and continue cleaning. Immediately after scrubbing the whole surface of the fire place, it is easy to go throughout it with thoroughly clean h2o for any last rinsing.

Sometimes Paint Assists

If you have scrubbed and scrubbed, and nevertheless your bricks are looking slightly dingy, you might choose to contemplate painting your brick to give the whole area a refreshing look. If you are pondering of painting a superior time to accomplish it is correct right after you’ve got cleaned the location and following it has had a opportunity to entirely dry. Mask of any location that you just do not prefer to paint, and start having a thin layer of substantial high quality masonry primer. Use a plush roller to make sure which you get complete protection, and soon after you primer layer is absolutely dry, you may paint on you latex color. Since bricks are a rough and porous surface area, you will require to apply numerous coats of paint to obtain great, even coverage.

About the Author

Industrial Brushes – We manufactures Spiral brushes, wire brushes, cylinder brush and strip brushes in a broad range of sizes, with a large number of filament types, channels and holders to meet a wide range of application requirements.

How Long Does a Smile Makeover Last?

Article by Ivan Cuxeva

The life of your cosmetic dental procedure is highly dependent of the materials that are used during their smile enhancement, other factors such as the number of problems that were taken care of will also influence how long the results will last. If a person needed to have several procedures done prior to the smile makeover then each and every one of these steps may need a timely maintenance.

Replacements and maintenance:

In order to maintain a natural brightness, teeth whitening must be repeated on occasion. Dental crowns will also need to be replaced every 10 to 15 years, if a patient had a very gummy smile then this procedure must be complemented once again in order to keep current results. Porcelain veneers are set to last longer than those made of composite materials however they do tend to crack is why they may need to be replaced.

When it comes to a gummy smile some patients may think that they have very short teeth but, this is not the case. The problem with a gummy smile is that the gums tend to create an illusion which makes a person think that is or her teeth are very short, in order to correct this problem cosmetic dentists shorten and reshape a patient’s gum which enhances the way the teeth look.

In other cases patients may indeed have very short teeth due to their age or eating habits, under such conditions it is necessary to undergo teeth bonding which will extend the length of the teeth and as we know the materials used to bond them does not permanent and needs to be replaced periodically.

A dentist may also give you an oral health plan in order to help you keep the appearance which is achieved after a smile makeover so if you’re used to brushing and flossing on a daily basis you will be required to keep those good habits and also to visit your dentist more often than before.

As you see there is a host of factors which influence how long your smile makeover will last, choosing the right dentist and talking to him or her about your concerns is often the best way to determine how long you will get to keep a beautiful dental appearance.

About the Author

Coventrydental.co.uk provides more information about products such as Invisalign. Get more references about dentists in Coventry, visit us today!

How to Give Your Catalog a Makeover

Article by Katie Marcus

Generating sales using your catalogs requires at least an annual catalog makeover. For many businesses, much more frequent changes are being made on advertising materials or marketing tools.

The main thing to keep in mind during a makeover is the purpose behind catalogs: to generate customers either through catalog orders or through bringing them to the store to make purchases.

Here are a few more tips to remember when giving your makeover.

Maintain an Integrated Look

Consider printing in relation to your whole marketing plan. Websites, direct mail pieces, brochures, and poster campaigns should all work together with your newly redone catalog. In addition to reinforcing the new look, catalogs and all other advertising media should keep the look and feel of your brand, the company’s identity. Any advertising media produced for your company needs to be quickly and easily identified with your company by viewers.

Remember Your Target Audience

You must know who your customers are in order to market these effectively. The whole style of the catalog printing will need to reflect what your target market likes to see. This includes details as small as choosing the font to larger details like organization of products. Customizing your catalog printing to your customer’s preferences will ensure that customers are more likely to spend time in it once they pick it up.

Make Ordering Easy

Be sure that your catalog includes several contact methods. This should include but not be limited to: toll free phone lines for ordering or questions, website address, email address, or store location information. Order forms also fall into this category. Surprisingly enough, customers still use order forms to keep track of merchandise they would like to order as they browse the pages of your catalog. If you want to encourage readers to order through your website, be sure to put a note on the order form to that affect, perhaps including a discount code for online orders only.

Interesting yet Uncluttered Design

Keep the layout of simple, almost roomy. Sales per square inch are not necessarily the best way to judge the success of an advertising material. One common addition being made is writing editorial type articles featuring a product or designer or end-use customer story. These are a great feature to keep readers in the catalog printing long enough to see something they cannot live without.

Know more about the catalog printing technologies used by businesses for their marketing and advertising campaigns.

About the Author

Katie Marcus writes information about printing company and printing technologies.